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Логотип CGES

Brand consumption in Spain

Mariia Drozdova, Autonomous University of Barcelona, conducted two projects. The project ‘Analysis of DIY (Do It Yourself) Trend in Spain’ applied multiple analysis techniques, such as interviews, analysis of Facebook profiles of DIY followers, and focus groups to describe Spanish DIY consumer’s profile. The project ‘Social networks of sustainable consumption’ explored experiences of Barcelona residents who apply sustainability principles to their daily practices.